Laundry Locker Service

Locker Cleaners

Date: Summer 2019

Client: Locker Cleaners

Project Type: branding, visual assets

01 Introduction

Locker Cleaners is a Portland-based start-up company that customers can get laundry service through a locker. Requested by the founder of the business, I involved in visual projects such as photography, a logo, web designs, brochures, banners, and email templates.

02 Challenge

The client had another laundry service business called “Togo Cleaners”. In the beginning, he just wanted to change the name of the brand on the logo. Moreover, he had already ordered the blue lockers consisting of “Togo Cleaners’s brand guideline. However, I suggested him to build a separate brand guideline differentiated from Togo Cleaners but still, shared some visual elements to give a sense to customers the two business were under the same company.

03 Solutions

As a result, I came up with the logo with imagery of a black hanger and keyhole that represented locker and safe services. I added black and white colors on the brand system for primary colors and moved a blue color for secondary colors. As it is for laundry services, which should be clean and modern, I chose san serif fonts for the brand typography.

04 Photograph

It was my first time to challenge to be a photographer. Since we had a small team with a CEO, web developer, marketing assistant, and designer, I was in charge of all visual works for branding and deliverables, including photographs. The photographs were essential to support a better understanding of the services to be applied in deliverables.

I went on two-round trips from Corvallis to Portland for shooting because I had trials and errors to take the best photos interacting with website and email templates. Through the journey, I learned that I should consider the photo’s purpose and sketch out the layout and composition of the applications before shooting. Eventually, we came up with nice photos with the brand’s voice and colors.

05 Brochure

Applied photography, I created a brochure to introduce the service to customers and give them directions on how to use it. I brought icons and graphics for a better understanding of how the services worked and separated each section with background colors, black and white to increase readability.

06 Email Template

Applied photography, I created email templates to support customers to follow up their order processes of sign up, order confirmation, and delivery. Maintaining a brand system, I gave a hierarchy of information separated by title and text with the images in the center.

07 Banner

We had a lot of discussions about the contents and directions of How to Use Locker Cleaners. Eventually, we minimized to three steps, drop off, scan, and place to represent the simplicity of the services. Following the change of actions, I updated the banner’s colors with brand colors, plus graphics of a brand new phone graphics.

08 Website

Cooperating with a web developer, I worked on the website by providing him a flow chart, wireframe, and mockup. During the transition of design to web building, we found out some parts should have been changed, such as fonts and background images. Then, I found the new free fonts and edited images in Photoshop to solve the problems.

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